Atrium Café Portsmouth

Branding, identity, design, and photography for an office complex eatery in Portsmouth.

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Formerly The Real Cooking Café, The Atrium Café is a bright, airy, inviting eatery sited in the lobby of the Lakeside 1000 office complex. They came to us at Team Locals for a new name and a rebrand. I threw ‘Atrium’ into the ring — it had that open, welcoming feel to it, and also sounded pretty catchy — and that's what we went forward with.

As inspiration, Atrium's manager handed over one of the pieces of food packaging they were ready to roll with post-rebrand — a baguette sleeve, adorned with a leafy pattern.

And so the design process began. Here's what happened:

Concept 1

Okay, so, leaves. Color? Green. Done. I started out with a slab typeface — always a good way to get a feel for the letters — and that was it. Logo concept numero uno.

Concept 2

Nope, green isn't enough. Need to throw some actual leaves in there so people know it's the real deal. And, woah, what if I stabbed a fork through the ‘U’? Negative space is the best.

Concept 3

What if I threw the leaf and fork motif around the logo in a neat little circle? Works nicely. Didn't use as a logo, but reused this lock-in on packaging and posters!

Final Logo

I ultimately abandoned the fork. Felt like too much. The leaf became the central decoration of this, the final logo — so much so that it became one of the characters. Done!

Posters

I photographed the food and made a series of posters for the interior:

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Social Media Graphics

Just to get The Atrium’s Facebook page off to a stylish start.

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Career highlight

Photographing and retouching pictures of salads was a definite peak in my career, and I’m afraid it’ll never get this good again.

One more thing

Shoutout to Kieran for letting me take a photo of his embroidered apron while he was rushing around dishing up orders.

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