Homeless in Budapest

It's a pretty great feeling when you can channel the creative stuff you're good at into an important cause. When my German-hailing, Hungary-residing friend Fran asked me in September 2016 whether I'd like to contribute some graphics work to her university project Homeless in Budapest, I was honored.

The project is like Humans of New York for the homeless people slumped on the streets of Hungary's capital city. Fran and her team approach Budapest's homeless, offer them the chance to tell their story or voice their views, take their picture (with permission), and then share the stories and photographs on the Homeless in Budapest Facebook page.

Fran and I also worked together on editing photos and story copy. With a project like this, you gotta strike that perfect balance between keeping things raw and real and presenting the end result in an accessible, legible, engaging way.

This Homeless in Budapest banner features a heart rate chart (electrocardiogram) transforming into the recognizable outline of Budapest's parliament building.

For the logo, we wanted something which tied into the whole ‘giving people a voice’ motif. After settling on a blue-and-green color scheme, I drew up the two logos below. One of them became the final logo.

Final Logo:

Unused Concept:

Stickers

Like any good team of non-profit campaigners and storytellers, we wanted the project to have a physical presence out on the city streets, and so I made some stickers to go up on urban surfaces like walls and streetlights.

Stickers-01.png
Stickers-02.png
 First indoor!

First indoor!

 Outdoor sticker placement beside other ‘Tudta?’ (did you know?) stickers — one of the Hungarian government’s anti-immigrant propaganda tools

Outdoor sticker placement beside other ‘Tudta?’ (did you know?) stickers — one of the Hungarian government’s anti-immigrant propaganda tools

 First outdoor!

First outdoor!