HydroDiesel Ltd.

Logo design for the world’s most advanced emulsified fuels, for a global circumnavigation record breaker.

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That‘s what Clean Fuel Ltd. are producing in the marine and power generation sectors, dramatically cutting particulate matter and nitrogen oxides, and thus reducing fuel costs and helping the environment in a futuristic sustainable way. Hydro Diesel will power the boat being used by Team Britannia on their attempt to break to the global circumnavigation record.

Clean Fuel Ltd. wanted a logo to reflect their revolutionary technology. ‘Hydro’ and ‘Clean’ are set in a cool blue, in crisp sans-serif type, while ‘Fuel’ and ‘Diesel’ are presented in a more robust slab face, filled with a relaxed but confident green. A small sprout rests on the thick serif of the ‘L’ in ‘Fuel’, nodding to the green credentials of Clean Fuel Ltd.’s work.

At the time of writing, the logo has been used on uniforms, stationery, and the boat’s livery. When the Team Britannia circumnavigation attempt kicks off, it’ll likely mark the first time I see my work plastered across international media. Exciting! You can see the latest from the boat crew at teambritannia.co.uk.

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The 80ft powerboat pictured above belongs to Team Britannia, a multi-million pound British bid to design and build the fastest and most fuel-efficient semi-wave slicing powerboat to circumnavigate the globe for the much-coveted UIM world record, currently held by New Zealander Pete Bethune at 60 days, 23 hours, and 49 minutes.

Oh, and get this: the logo is on the side of the boat. Nifty. Hopefully it won't go so fast that you can't see it.

Here are some photos I took inside the skeleton of the boat during its construction:

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