Team Locals to be digital media partner for America’s Cup
At Team Locals Portsmouth, we’re tremendously excited to be an official digital media partner for the Louis Vuitton America’s Cup World Series events taking place in our city this summer.
From the first public consultation through to the America’s Cup World Series itself, we’ve been with Sir Ben Ainslie every step of the way, documenting the launch of the Ben Ainslie Racing headquarters in Old Portsmouth, the announcement of Land Rover as a partner, and the first four-day America’s Cup World Series event on Southsea seafront in July 2015.
To now be officially partnered with the prestigious racing event, and everything it brings to Portsmouth, is a huge honour.
In 2014 and 2015, our small team worked around the clock to cover every aspect of the America’s Cup World Series, writing detailed guides, producing instructional and documentary videos, and recording the racing action through photography.
We’ll once again be covering the exciting event this year, with live updates across our social media streams (Facebook, Twitter, and Instagram), comprehensive articles here on our website, and videos on our YouTube channel.
ACWS 2016 takes place from Thursday 21st July to Sunday 24th July. There will be a redesigned layout, with the paid-for Race Village (dubbed the ‘Fanzone’ last summer) focused around Castle Field, Southsea Bandstand, and Southsea Skatepark, whilst the rest of Southsea Common remains open and unticketed.
The racing action itself has also been simplified, and will unfold within a smaller area, with a route that never strays so far away from the shoreline that the racing will be hard to see.
The public show is set to start on shore and on water from Friday 22nd July and will run through to Sunday 24th July. Adult Race Village ticket prices start from £25.00 per day, whilst tickets for under-16s are half-price, and under-5s get in free.
It’s easy to get swept along with the excitement of massive events like the America’s Cup World Series — it’s only when it’s all over and you look back on everything you created around it that you realise just how fast-paced and immersive the racing and commemorations can be. Here are some of the articles we’ve created since the first embers of Sir Ben Ainslie’s campaign to bring the sailing event to Portsmouth began to glow:
- Sir Robin-Knox Johnson says Ben Ainslie headquarters will help Portsmouth become a pinnacle of yacht-building
- Ben Ainslie Racing “Delighted” to Receive Approval For New Camber Base, with SoundCloud interview in collaboration with Express FM:
- Ben Ainslie Racing secure £7.5million in government funding for Portsmouth headquarters build
- Portsmouth Minister Michael Fallon says Ben Ainslie Racing is big news for Portsmouth
- Duchess of Cambridge Kate Middleton named Royal Patron for 1851 Trust
- Portsmouth will host preparation events for the America’s Cup next year
- Exciting events planned for Portsmouth America’s Cup World Series
- The America’s Cup World Series Portsmouth receives Royal support
- The Duchess of Cambridge will visit Ben Ainslie Racing and 1851 Trust site in Portsmouth
- ‘Wave-Maker’ volunteers needed for America’s Cup World Series in Portsmouth
- Ben Ainslie Racing preview open to public in Spinnaker Tower after Duchess of Cambridge visit
- Ben Ainslie Racing develop state-of-the-art simulator
- Ben Ainslie Racing and PA Consulting start Technical Innovation Group for America’s Cup efforts
- America’s Cup World Series organisers unveil on-water spectator plans for Portsmouth
- America’s Cup World Series Portsmouth announce evening entertainment
- Wet Wet Wet join America’s Cup Portsmouth Live festival line-up
- Land Rover announced as Ben Ainslie Racing sponsor
- Council Leader expects America’s Cup World Series to boost local economy by millions, with video:
- Duke and Duchess of Cambridge to visit Portsmouth for America’s Cup
- Guide to America’s Cup World Series Portsmouth
- Portsmouth radio station Express FM to offer live America’s Cup coverage
- Portsmouth Naval Officer Zoe expresses excitement for America’s Cup
- America’s Cup World Series Portsmouth: First Thursday
- America’s Cup World Series Portsmouth: Fast Friday
- America’s Cup World Series Portsmouth: Big Saturday
- America’s Cup World Series Portsmouth: Super Sunday
- America’s Cup World Series: Guide to racing, with video:
- 245,460 spectators attended America’s Cup World Series events in Portsmouth
- Young people from youth charity Motiv8 go sailing with the 1851 Trust
- America’s Cup World Series Portsmouth 2016 tickets go on sale, plans unveiled
- Sir Ben Ainslie launches Great South Run 2016
- Airbus partner with America’s Cup World Series Wavemakers volunteer programme
- Sir Keith Mills: “Rest of the world will be watching Portsmouth in 2016”, with video:
You just read a post which was originally written for Team Locals, the Portsmouth-centric news and events website/digital marketing agency I’m a part of.
I remember writing this article and then calling Charley over to take a look at the ridiculously long list of articles we’d written between us — before Lauren joined the team — and the videos to go with it. Sometimes you don‘t even realize.