Five social media campaigns which recently caught my attention
I originally wrote this article for the Team Locals Media blog
Spotify’s data-driven billboards
Spotify closed 2016 with a brilliant ad campaign, named ‘Thanks 2016, It’s Been Weird’. It saw them place amusing data-driven billboards in major cities, highlighting its user base’s more curious listening habits.
The campaign spent a fair few weeks on the lips of everyone on Twitter, with some billboards even feeling like nudges to certain fanbases — “Dear person in the Theater District who listened to the Hamilton soundtrack 5,376 times this year, can you get us tickets?”
Gorillaz go virtual
With the news that Gorillaz — the virtual band co-founded by Blur frontman Damon Albarn and illustrator Jamie Hewlett — are hosting a warm-up gig at Portsmouth Guildhall ahead of their Humanz tour, we had to include their recent marketing efforts.
This includes several virtual reality projects, bringing the band — 2D, Murdoc, Noodle, and Russel — to life like never before. One such project was an app, LENZ, which imprints Gorillaz videos and imagery on anything magenta-coloured via your smartphone camera.
They also released a 360º music video for their collaborative track with dancehall artist Popcaan, and 2D and Murdoc appeared in an interview with BBC Radio One DJ Mistajam in live animated form.
One man’s mission to get a year’s worth of Wendy’s chicken nuggets
An historic example of the magic of social media. Nevada teenager Carter Wilkerson probably didn’t expect to break the all-time record for most retweets when US fast food chain Wendy’s told him they’d give him a year’s worth of chicken nuggets for 18 million RTs.
But he did. When Ellen, the previous holder of the world record for her famed Oscars selfie, saw Carter was on her tail, she even had Carter as a guest on her show!
He’s got a fair way to go to 18 million retweets, but Wendy’s rewarded his world record by giving him the year’s worth of chicken nuggets. At the same time, they donated $100,000 to The Dave Thomas Foundation for Adoption. Iconic.
GoPro around the globe
GoPro, not satisfied with already dominating the action camera market almost entirely, have kept up a strong marketing campaign on their website by featuring the videos their customers create via a photo and video of the day, every day.
The resulting feed is a curation of inspiring, exciting, wanderlust-provoking content from countless locations and cultures across the globe.
Innocent’s continued reign
Innocent Drinks, who started out making smoothies at a festival to see whether they could quit their day jobs and sell the drinks full-time, are the social media equivalent of the ‘dad joke’. They keep stuff topical and hilarious in a way no other brand does. And it all ties back to the healthy, wholesome, all-natural persona they push. They love a good pun. Every tweet is gold.